One tip that was stressed during the training was that the importance of using petitions and e-mail lists, two ways to involve supporters in a particular cause. Those who work in the non-proliferation field know that this is an issue that requires contact with politicians and constituencies. Project for Nuclear Awareness has spent some time in the D.C area to speak to politicians, and has come to see that petitions make communication with senators and representatives a little easier. These petitions may not always be effective but they give supporters the chance to make their voices heard as they demand action. PNA is not alone in using petitions, Global Zero currently has a petition addressed to President Obama that demands further cuts to the US-Russia Cold War stockpiles. Petitions highlight important issues and remind politicians that people care. Non-profit organizations can create these petitions using free and low-cost sites such as change.org or signon.org.
For social-media enthusiasts, I recommend Verizon’s free webinar “How Social Media is Changing Everything and How You Need To Change With It”. Three main points were stressed in the webinar and they are as follows, 1. Everything has Changed 2. Evolve or Die and 3. Stop pushing, Start listening. It is important to consider what news stories people want to read and how they can be engaged on facebook. This form of “give and take” is crucial in determining what interests PNA’s followers. It’s always necessary to take the time to listen to what your supporters are saying and ask for their opinions. I look forward to continuing the use the information I gained to assist PNA and our supporters!