The Adobe Software Donations Program is an offer from Adobe that allows qualified nonprofits, such as PNA, to purchase its products at a low cost. This package deal includes Adobe Photoshop, Illustrator, InDesign and many other items. I think Photoshop fits perfectly with PNA because it’ll enable us to make graphics for posters, design interesting flyers, and even update images for this very website. Organizations would also be able to use the video editing tips that comes along with Adobe Photoshop. Videos can attract new viewers and supporters, and having a product to creatively edit videos would be a great addition to non-profit organizations. Another product is the InDesign CS6, which allows you to design professional layouts for flyers, posters, magazines and pamphlets. Since many organizations hold events such as fundraising parties, film screenings and community meetings, InDesign would be an asset that allows you to attract people to these events by using interesting posters and more. Although not all nonprofits would see a benefit with the Adobe Software Donations Program, I think it is something worth considering, especially given its relatively low cost.
Google for Non-Profit, or G4NP, is another special program that can aide many non-profit organizations. G4NP has various features that offer specialized benefits to nonprofits and allow organizations to apply for Google AdWorks, Google Grants, special YouTube accounts and more. Recently, I applied for the Google YouTube program (for nonprofits) and I am already seeing the advantages. The YouTube account that goes through G4NP allows organizations the option to have a “Donate to this Organization" box right next to any video that the group posts. This is a quick and easy way to fund-raise. While you may not get very much money from this simple donation box, it’s a way to add funds. Since YouTube is so popular, this may be just one more way to draw more people in.Other parts of the program include Google AdWorks, which lets you track donor donations and set up ads to receive revenue. Google Grants, which is connected to Google AdWorks, also enables organizations the opportunity to apply for free online advertising, which would drive up web traffic and raise awareness for PNA's mission.
Google for NonProfits and Adobe Software Donations Program are just two products that nonprofits can use to think creatively and help with their image. While it may not work with every organization, it seems like it’ll do wonders for PNA.
By Karima Oglesby.